100 Percent Pure is an online makeup shop that offers 100% natural ingredients in their cosmetics.

100 Percent Pure – Online Shop Review

Visit 100 Percent Pure

In order to reduce potential health issues resulting from chemically-based products, 100 Percent Pure abstains from synthetic preservatives and artificial fragrances to create an all-natural, vegan formula makeup for all. The brand originally hails from the US and is distributed in Australia by Nourish Life.

100 Percent Pure

Free of any digital add-ons and embellishments, the 100 Percent Pure website stays true to its name. The e-commerce store, powered by Volusion, offers an all-natural atmosphere with its flower-and-fruit themed features. A carousel of highlights is nestled in the center of the front page, just below the main menu which is displayed inside a mauve-colored row.

A few scrolls down and one can see the latest press features for the brand, along with the list of magazines that has published 100 Percent Pure’s products in its pages.

Featured products are showcased in a pink-colored frame, with large images cast in white boxes which are a lovely contrast to the background. The website loads easily, despite of the volumes of images, and is responsive to different browsers.

There is a full catalog of makeup found in the 100 Percent Pure store. Categories can be accessed through the drop-down list box upon mouse-hovering on the links on the main navigation. Users can delight in seeing their favorite cosmetics in a vegan blend, staying true to an eco-friendly philosophy.

Each product page offers full information about the item, including the range of ingredients used. Down below the main product are boxes of related items. There’s a recent history box which shoes the products the user has previously viewed.

The makeup series is pigmented from fruits, while natural skin care items are derived from coffee, tea leave and floral ingredients. All of the cosmetics manufactured are free from gluten, emulsifiers and animal cruelty. With this, 100 Percent Pure products are made for men and women who seek to find alternatives from the toxic-based products commonly found in the market. These items are also safe for children use.

100 Percent Pure offers free shipping for orders above $99, Australia-wide. Orders below that amount will incur a flat rate of $9.95. The online store does not offer delivery to international countries. Accepted payment methods are PayPal, VISA, MasterCard and American Express.