Ally Fashion – Online Shop Review
Ally Fashion is greatly influenced by the fusion of current street styles and a romantic take on modern vintage. Founded on 2001, the brand currently has 75 local stores and aims to expand into New Zealand.
The web version of the brand offers an easy to use platform, a convenient way for local and international users to experience the brand’s offerings. Ally Fashion’s website reflects the greatly of the youthful, urban culture. With black accents contrasting the white background, visiting the home page gives guests the feel of looking into a digital magazine. High-quality product shoots interchange swiftly in the central banner, while the main navigation can easily be accessed from the header.
Large images pervade the introductory page, all of which are crisp and clear but easy to load. The footer below shares essential links as well as social media accounts users can follow.
Everything can be accessed through Ally Fashion’s ‘Shop’ link, where a drop-down list box of apparel styles is revealed. Each catalogue offers distinct product images, pricing and rating. The filter option can be seen on the right-hand corner of the page.
Ally Fashion’s specific product pages contain further item description, features, reviews and size guides. Additional images are available for different colours and perspectives.
The size guide for the apparels offers average approximation; Ally Fashion indicates that measurements may vary according to the construction and material of the garment. Clothing sizes used are from Australia, UK, Europe, US and New Zealand; each depicted in a table. For shoe sizes, Ally Fashion makes use of Australian and European measurements.
There is a wide variety of clothing choices available in the store. Aimed towards the 20-30s demographic, women can pick different styles according to their preferences. Day dresses, formal wear, basics, jackets and even accessories are showcased in their respective galleries.
Ally Fashion offers secure payment options by infusing SSL within their website. Customers can choose to pay using VISA and MasterCard, or PayPal. The online shop offers international delivery, with an AUD$30 flat rate shipping fee. Free delivery perks are available for those who order above $150.
Returns and exchanges are accepted as long as the store’s conditions are met. A “change of mind” policy is made to cater those who made the wrong selection of items. Customers are required to take action within 21 days of purchase. Items from the sale section are not qualified for returns.