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The Iconic

The Iconic is an online retail hub bringing together internationally renowned brands to the local fashion scene.

The Iconic – Online Shop Review

Visit The Iconic

Groomed to be the leading style shopping destination in Australia, The Iconic store carries global labels including Guess, Nike, Dorothy Perkins, Nine West and Puma. Alongside this, it also embraces domestically popular brands, providing a wide variety of retail options for its audience.

The Iconic

The Iconic is one of the two Australian ventures of the Rocket Internet AG, founder of the Zalora Group. Its counterpart, Zanui, is an online shopping spot for home wares and furniture.

Just like its name, The Iconic website creates an impact to its users, with its homepage greeting consumers with easy-to-use interface. Two substantially stylish headers invite one to either ‘Shop Women’ or ‘Shop Men’. Smaller links lead users to the Sale and New Arrivals sections.

One will be pleased to browse the magazine-inspired feature page, which leads to more specific links within the online shop. The Iconic combines the suggestive, blog-like approach in marketing their products. Browsing inside each feature leads to a full gallery of items, which can be refined by price, brand, size, color and other factors. Product pages provide color options, sizes, angle images and an accordion box for further description and fit.

The design switches to a responsive mode when viewed inside a smartphone, enhancing the user’s shopping experience.

Users can be overwhelmed by the abundance of the products this store carries, but one can specifically find what they are looking for by using the search feature. The Iconic covers almost every fashion need; ranging from formal and casual apparel, shoes, sportswear, accessories, fragrance and cosmetics. Items can cost somewhere within AUS$50 to AUS$200 or more.

The Iconic Store caters exclusively to Australia and New Zealand. Free express shipping is available for all orders over $50 to major Australian cities. The store also makes use of ParcelPoint, a unique service connecting different local convenience stores, pharmacies and magazine stands which allows customers to receive their package hassle-free. For item returns, monetary and shopping credit refunds are available as long as the store conditions are met. One can connect to a dedicated customer service by logging in to their account.

Accepted payment options are via Paypal, VISA, Mastercard, American Express and gift cards which can be purchased online or through associated stores.

The Iconic Discount Coupon Codes

Get discounts and promo codes: The Iconic Coupon Codes.

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