Karen Millen – Online Shop Review
A brand hailing from United Kingdom, Karen Millen has a growing presence in the US, Asia and many European Countries.
Karen Millen founded her clothing company in 1981, initially manufacturing white shirts for friends with her business partner, Kevin Stanford. The brand expanded in the nineties and was adopted by different fashion trading conglomerates until it became independent in 2011.
Now, the label has become a household name for premium formal and evening wear. It has retail stores across four continents and continues to grow, aiming to clothe the confident and modern woman with its on-trend fashion pieces.
The Karen Millen website speaks distinctly of the Australian feel, with the right splash of its British roots. Clean, contemporary fonts glow through the black and gray accents, while a rotating banner takes the centre stage on the homepage. Links are highlighted in yellow, a simple yet bold statement that invites users to click. Navigating through the website is convenient, with the items fairly categorized in sub-groups under the main menu. One can shop in the Clothing, Accessories and Footwear section with ease.
Inside the gallery are the products radiating through the white canvass. Hovering on the images shows the item being modelled. A size filter is available on the left-hand panel for further selection. Images are clean, crisp and loads easily, thanks to the responsive platform of the website.
Product pages show off the item in different angles. The main box states the further depiction of the product’s origin and make. Colour and size options are available for selection on the right side of the main image. Delivery and return tabs are available for quick information. There’s also a video of the item being modelled in action.
Karen Millen carries many different clothing choices for women. The brand hits right for enthusiasts for formal and norm-core trend. Working women in their 20s-40s will find shopping in the store a pleasurable experience. Other than clothing, there are bags, belt, shoes and a leather selection available in the online store.
The brand ships exclusively to Australia and New Zealand, with standard and express delivery options. Returns are accepted within 14 days of the item’s receipt. Currently, the Karen Millen online store accepts Visa, MasterCard and American Express for its payment methods.