MinkPink – Online Shop Review
MINKPINK was founded in 2005. With a website powered by Shopify, MINKPINK joins Australia’s league of ecommerce fashion stores. The platform offers a responsive theme which is catered by different browsers and mobile gadgets. With a sharp, minimalist look, MINKPINK sets itself apart with its professional shot product banners and well-edited apparel collections. The current homepage features modern chic clothing shot in Australia’s sunny terrain.
A smart line of navigation is located beside the main header. Arrows facing downwards indicate that more of the categories can be seen by hovering the mouse onto the link. The Edit offers a showcase of MINKPINK’s collection. Users can alternatively choose to shop by clothing type, accessory, shoes or gifts.
MINKPINK products are all studio-shot with a pink background. The catalogue showcases the items in large image previews, offering a good look at the apparel as well as the brand’s modern styling. Details about the product appear on mouse-hover. A filtering option is available at the top of the gallery.
Inside the product page, you get more glimpse of the item, ways to style it, a detailed description and returns & delivery information in a tab. There’s a size guide in centimetres, showing details of the clothing measurements. This opens up in a pop-up frame within the page.
The brand is targeted towards young women in their teens up to early thirties; females who wants sassy, unique styles in affordable prices. Items range from coats, maxi dresses, basics, swimwear and even sleeping ensembles. The online store also offers accessories, including bags, sunglasses, jewellery and hats. A collection of casual footwear is also available for purchase.
But other than wearable items, MINKPINK also has a curated selection of home items. Crystal soaps, statement mugs, terrariums and other quirky items are found in its gifting section.
MINKPINK offers shipping Australia-wide and internationally. Orders above $99 are free. A flat rate fee of $8 is incurred for local orders below $50 and $25 for international orders below $99.
The brand understands that online shopping has its difficulties, which is why it offers returns and exchanges within 14 days of item receipt. Accepted payment methods are through PayPal and major credit cards.