Ruby Olive – Online Shop Review
Inviting users to “live in color”, Ruby Olive was founded in 2010 by designer and entrepreneur Skye Anderton. She named her jewellery label after her grandmother.
The brand’s aesthetics is comprised of bold statement pieces with characteristic designs. Ruby Olive explores the world’s different cultures and comes back with narratives in form of delightful jewelries. Pushing their love for the environment, the online boutique prioritizes products made up of raw and sustainable products that comply with Fair Trade principles.
The website speaks of Ruby Olive’s philosophy. Turquoise blue header creates a quirky, friendly accent above the logo and navigation. A large feature banner interchanges with different highlights every few seconds, allowing users to have a lingering look at the products on display. A threesome of boxes highlights some of the site’s links, such as the new arrivals, gift cards and product spotlights. Users can notice the variety of textures splashed on the images, creating a funky, modern appearance. Further down below, users can spot boutique favorites.
Ruby Olive’s homepage allows users to easily shop without navigating away. On the left panel, one can select ways to shop: by range and by color. A few downward scrolls and one can be led to a collection of Instagram shots tagged with the label. An olive green footer gathers all the important links providing customer information about the products and the shop.
Product catalogues display the item, description, price and alternate images. Four similar products for comparison are found on an array underneath the main item.
Accessories from Ruby Olive are aimed for the modern, contemporary women who want something young and unique. The store offers a wide variety of necklaces, bracelets and earrings, each product handpicked and wonderfully-constructed. Popular materials used in the collection are resin, wood and coral.
Shipping domestically in Australia and around the world, Ruby Olive offers a variety of delivery options for the customer. Express shipping requires a flat rate of $12 for local conveyance, while each International Registered Air Mail shipments require a $16 fee. Free shipping is available to Australian orders over $50.
PayPal, Visa and MasterCard payments are Ruby Olive’s preferred methods. A gift card option is available for purchase in the online store. For users with intent to give their purchase as a gift, a gift wrapping service is available online.