St Frock – Online Shop Review
St Frock describes itself as a “patron saint of fashion and fun” that has a unique charisma of transforming “sinners of style into beacons of beauty.” Despite being fairly new in the entrepreneurial fashion scene, St Frock has acquired many awards, including the winning of “Best Women’s Fashion Store” category in Best of Sydney 2013.
St Frock’s online website aims to project a holy sanctuary for fashion pilgrims to rediscover themselves in their shopping journey. Mimicking a heavenly setting, the store makes use of pastel colours, butterfly silhouettes and blue-green accents on their platform. The website is responsive and caters to different browsers and resolutions. Navigation is basic and easy, with the products conveniently nestled within the “Shop By” link. A drop-down array falls into place, allowing users to choose to look at the galleries by style, by brand or by popularity.
Galleries offer high-quality images which loads easily per page. A filtering panel is available to aid users in narrowing their selection. One can also sort St Frock’s items according to newness, price and ranking. A quick view tool conveniently allows one to look at the item without leaving the page. Details, sizing and quantity are available for viewing, with the “Add to Cart” button underneath the frame.
With the many names carried by the online shopping destinations, users can discover a wide plethora of items to choose from. St Frock also offers its own-designed apparels, taking a larger percentage of the catalogue. Females in their late teens up to early thirties can easily find something in the boutique to suit their preferences. For clothing measurements, St Frock makes use of AU, UK, EU and US scales. An international conversion chart is available within the site for the buyer’s use.
St Frock offers local and international shipping, each with its own perks. Shipping within Australia incurs a $5 flat rate fee, but those with orders over $100 can have their items delivered freely. For global buyers, there’s a flat rate fee of $15, and a free shipping benefit when one orders above $150.
Returns for St Frock items are accepted within 14 days of receipt. There are no “change of mind” refunds, but store credits are given to the customers for future shopping use. Payment options accepted are VISA, MasterCard and PayPal.