The Birdcage Boutique – Online Shop Review
The Birdcage Boutique describes itself as a specialty store that offers handpicked pieces “designed to reflect individuality and style.” The brand was born on 2005, with a brick-and-mortar store nestled in Parade, Norwood, South Australia.
Calling its avid customer a “birdie”, The Birdcage Boutique presents a quirky but pleasant online setting for fashion lovers. The website is clad in pastel blue, reminiscent of the summer sky, accentuated with white frames. Navigation is situated just below the header, while a rotating banner is found at the centre of the homepage. Further down below is a display of promotions, current sales, collections, behind the scenes and new blog posts. A round button is plastered onto the page, inviting guests to have a style chat with other members.
Guests can easily navigate through the galleries via the main menu. An italicized ‘Designer’ section offers a quick list of the labels The Birdcage Boutique offers. The ‘Shop’ link at the centre reveals further apparel categories which lead to their separate galleries.
Its catalogue offers a lovely viewpoint of the clothes; all shot in pastel and muted colour backgrounds. Each item takes the spotlight as it is modelled through studio shots. Despite the images being crisp and defined, The Birdcage Boutique gallery loads easily. Products are displayed with the name and price inscribed beneath the image. Upon reaching the product page, users get to see the bigger version of the image, a longer description, and purchase options. A list of related products is showcased beneath the main image.
The Birdcage Boutique is ideal for young and young-at-heart fashion lovers, looking for uncommon items found on retail. Designer-constructed pieces shine with individuality, revealing their makers’ characters. The brand is aimed towards spirited, urban women in their young 20s to their mid 30s.
Shipping is available for local and international orders. Free express shipping is offered to deliveries within Australia for orders above $39. Global shipping makes use of DHL Express; free shipping is available for all orders above $200. Returns and exchanges are allowed for full-priced items and must be performed within 7 days of delivery. Refunds are done through the customer’s original method. A 110% store credit is offered as an alternative refund method to be used on the next purchase.
The Birdcage Boutique accepts payment from PayPal, VISA and MasterCard.