We Wood – Online Shop Review
The first We Wood watch was designed in Florence, Italy back in 2010. Now, the brand has flourished into a producer of handsome, splash-proof watches that offers “sophisticated sustainability.”
We Wood watches are constructed from reclaimed timber, which includes variants of coffee tree, Indian rosewood and mahogany. Presenting an avant-garde technique to reusing available resources and to protect the rest of the forest, the materials used by the brand is 100% recycled.
Because of its unique products and marketing approach, We Wood’s online website is also created to be one-of-a-kind. The homepage opens up with sliders offering exciting accessories and facts about the brand. Further actions for sustainability and recycling are displayed in the banners underneath the main header. Featured items and the latest blog post can be seen after a few scrolls down below. Lastly, the brand’s Instagram account shows off user-contributed items with the We Wood hashtag.
Despite its unique website, navigation is easy. Items can be accessed under the ‘Wooden Watches’ link on the main menu, which cuts to a column of links leading to different collections. On reaching the catalogue, users can relish the large product images which show the timepieces in better detail. The product page offers larger images, description, pricing and color options. Hovering on the image zooms in a larger version for a closer view.
The We Wood Collection spans to less than 20 varieties of watches, each made of different materials, construction and purposes. However, color options make up for the catalogue’s limited item showcase. There are items specifically for men, women, and there is a unisex column for products which appeals to both genders. Other than being sold online, We Wood items are also carried by different stockists all over Australia.
Other than selling sustainable watches, We Wood also invites users to contribute to a greener world by planting a tree. The brand has partnered with American Forests, Trees for the Future and Carbon Neutral for environmental and humanitarian campaigns.
We Wood ships internationally via Australia Post (with a fee of AUS$25). Local delivery incurs a flat rate of $10 for standard shipping, but is free for orders above $200. Returns and exchange are available; users are advised to return the item within 14 days of receipt. All refunds are strictly evaluated before the amount is credited back to the buyer. A 12-month warranty is offered by the manufacturer in case of potential defects.