Miishu is an online boutique offering the latest trends in clothing, accessories and shoes.

Miishu – Online Shop Review

Visit Miishu

Miishu is home to local stylists who call themselves Miishu Dolls, offering first-hand advice to customers who visit their Melbourne shop. The group is led by Tace, who founded the brand on 2008.

Since its conception, Miishu managed to bag local awards in customer service and retail. Among its citations include the 2012 Citipower Port Phillip Business Excellence Award and as a finalist for 2013 Best of Port series. It showcases designer-made items, including collections from Camilla and Marc, Nana Judy, Zimmerman, Talulah and Nicola Finetti. More than offering selections for women’s wear and accessories, Miishu also presents a separate catalogue for menswear.


Offering great shopping experience online, the Miishu website presents itself as a clean, easy-to-navigate platform for its local and international customers. Images are showcased in good quality. The template itself is responsive and is readable with many different mobile gadgets.

Catalogue includes items within less than $50, $100, $200 and $300, each suiting different panache and budget. Female customers can enjoy the brand’s curated series of dresses, jumpsuits, jackets and apparel basics. Men on the other hand, can shop within Miishu’s showcase of hip urban-inspired tops and bottoms.

The accessory section is lined up with shoes, headwear and jewellery, as well as a few lifestyle items such as beach towels and tote bags. Items are mostly sold on a limited collection basis.

Galleries are portrayed with large preview images with prices indicated in bright coral. A search bar on the top section of the page allows user to type in their preferences conveniently. Categories are easily accessed through the drop-down box shown under the main navigation link.

Miishu is a brand targeting women within the 20-40 demographic. Prices are within mid-range to upscale level, thanks to the handpicked designer brands highlighted on site. A regular sale section offers discounts on beloved items; users can be able to find sweet deals with half of its regular price off the market.

As for Shipping, Miishu makes use of Toll Priority next-day delivery for local orders. The shop accepts returns and exchanges which must be done within 7 days of parcel receipt. Current accepted payment options are VISA and MasterCard only.