David Jones – Online Shop Review
The brand was founded by David Jones, a Welsh merchant who opened his first fashion goods store in Sydney in 1983. Through the years, the brand flourished and became a household name in fashion and home retail, bearing the legacy of Australia’s oldest department store. It held on to its name, remaining intact to its roots, and stays loyal in offering “the best and most exclusive goods” in Australia, and worldwide.
Now more than 175 years, David Jones has reached great leaps and bounds, crafting stylish selections of bags and clothing, as well as an intricate array of furniture. It merges with well-known brands both locally and abroad, as well as propelling stores in globally fashionable cities.
The influential brand’s online store is a classy representation of its flagship chain. The sunshine-yellow accent creates a fun, golden hue which contrasts the black and white theme. Products are huddled into specific sections, which you can easily navigate through the site. Drop-down boxes billow as you hover through the main links, each with a column of brands, clothing styles, trends and sales inviting you for a peek.
The homepage showcases a sleek collection of features, each marked with discounts on specific ranges of fashion and furniture pieces. Downwards, you get to see David Jones cards which allow you to get in-store perks, as well as a column of informative links about the brand and its services.
Catalogues load easily, despite the large product previews David Jones present their items with. A tab stating ‘Reduced’ indicates the lowered amount of the item. Pricing ranges from middle to upscale; the variation depends on the brand and the luxuriousness of the item.
Among the brands David Jones carry are Veronika Maine, Camilla & Marc, Zimmerman, Country Road and Witchery. From casual clothing, corporate attire, active wear and intimates, David Jones has every women’s apparel needs covered. There’s also a specific collection of clothing aimed directly towards plus-sized women.
Domestic buyers can enjoy free shipping for orders $100 above. There’s complimentary Standard Delivery shipping for those who use their David Jones card. Accepted payment methods are through credit cards and PayPal. Refunds are credited with the customer’s original payment method.
As for returns, items must include the original receipt, proof of purchase and the statement from the David Jones card. Not included in the Returns policy are custom-made and altered items, CDs and DVDs, as well as hygiene products.