Shona Joy – Online Shop Review
An online designer store created for the sophisticated and feisty female, Shona Joy offers one-of-a-kind editorial-inspired clothing and accessories. The label is made by Tanya Gacic, a Sydney-based writer, stylist, creative director and photographer who regularly contributes to Vogue Australia’s online publication. After being immersed into the world of beauty and apparel, Gacic breaks away from the normcore by establishing a brand reflecting her design preferences.
The Shona Joy website is clean, responsive and easy to use; with smart sans serif fonts and accentuating gray hues to create a splash of color in the otherwise minimalistic template. It sparkles with a lot of personality. The homepage, for instance, radiates with glamour shots of models, showcasing different dresses in Vogue-like shots. Feature banners interchange in seconds, tugging the interest of any customer who visits the website. The navigation is easily found on the top right part of the page, and products can be accessed through the ‘Shop’ link.
Upon entering the gallery, users will be pleased to look at the bold, characteristic shots of each product. Items are modeled accordingly, showing off how it looks when worn. The gallery loads swiftly, and one doesn’t have to click a link to get to the next page; upon reaching the end, the page automatically loads the next batch of items for display. Shona Joy’s product pages offer additional images, descriptions and size options.
The online shop offers an interesting range of apparel series perfect for the contemporary woman. Taking a big step from the items found on retail, Shona Joy found its market in the female working class within mid 20s to early 40s. The designs show great attention to detail, cut and use in each piece, as well as an exploration of patterns, colors and shapes. Highlighting the wearer’s unique personality, Shona Joy items are classic staples splashed with fun prints for the spirited woman.
Shona Joy offers Australia-wide and international shipping, but pays cautious attention to global customers’ identification. For local delivery, the online store offers free shipping for all orders above $150. A flat rate of $12 is required for orders below that price.
Returns and exchanges are accepted in the Shona Joy store, on the condition that the goods are in saleable condition with the original tags attached. Refunds are only available if the delivered items are found faulty during the shipping. A 7-day timeline is required for returns.