Founded on 2011, Lovefox is a chic, fashion-oriented online boutique for women.

Lovefox – Online Shop review

Visit Lovefox

Lovefox was created in 2011 by a young stylist and retailer buyer Meaghan, whose passion for clothing blossomed in the midst of her career. She mixes her love for the trade and trendy as she curates independent labels in her very own online store.


The Lovefox website shines swankily with a tinge of playfulness. Its basic white backdrop is enveloped with accents of black and gray, implying the mix of mod with minimal design. A giant header rolls with different highlight images beneath the navigation. User accounts can be accessed at the black row on the topmost part of the page. Three additional features in black and white themes are stamped underneath the homepage image. Further down is a display of recent products and a footer which offers current information in Lovefox’s blog, Facebook and Instagram accounts.

Items are accessed through the ‘Shop Online’ link in the main menu, which brings down a list of clothing categories to choose from. Local and international labels are listed under brands, which also show the products made by the same maker. New arrivals are listed in the third link, offering freshly stocked items for Lovefox users to enjoy.

A gathering of designer items, most products in the Lovefox store are mid-range priced to a bit expensive. However, this ensures that the apparel is exclusively created and genuinely unique. The gallery gives the user a peek of the catalogue, with the large images loading easily and is priced appropriately. On visiting a specific item, one can see a blown-up version of the display image, with the pricing and description on the right panel.

The store offers a wide plethora of stylish clothing, from urban inspired tops and bottoms, formal party dresses, glamour jackets, and even swimwear. Lovefox products are aimed towards modern females in the 20-40-age demographic.

Lovefox offers delivery to Australia, Canada, US, UK, New Zealand and Singapore. Each destination has its own flat-rate shipping fee included in the checkout. Free shipping is available exclusively to local Australian orders over $50.

Returns are acceptable as long as it is shopped back in its original condition. Full priced items will have store credit or product exchange once returned. Sale items cannot be returned unless damaged. For payment methods, Lovefox accepts PayPal and store deposit via credit card.