Verge Girl – Online Shop Review
Verge Girl is created by two sisters, Daniella and Natalia, who launched the first flagship store in Brisbane.
Focusing on affordability and individuality, Verge Girl offers a unique shopping destination, online and offline. Currently, the brand has another brick-and-mortar shop located in West End.
Pink and gray hues accentuate the Verge Girl website, with strong black accents for fonts and navigation strips. Large images parade through the homepage, with a rotating banner at the centre. The appearance of the site’s theme is strong and tasteful, while navigation is conveniently placed on a common location just beneath the header.
An invitation to become a Verge Girl VIP is prominent in a gray coloured row at the topmost part of the page. User accounts include order statuses and completed orders, as well as a “crush list” where you can add your favourite items for future purchase.
Verge Girl offers dresses, jackets, tops, bottoms and accessories. It covers a girl’s primary fashion needs with a twist; items are inspired by the current runway trends infused with the creativity of up and coming designers. Verge Girl’s accessory section includes jewellery, bags, belts, hats and even footwear. The brand takes a page at romantic bohemian, with hints of urban sophistication. It is perfect for women in their late teens and early thirties. Prices are within the mid-range scale.
The catalogue showcases the products on clear, large previews. Items change angles on mouse-hover. With a white background, the apparels’ colours pop out. Indicated beneath the images are the description and the price. A quick view option is available so that users need not to wander away from the catalogue to learn more about the product.
Strong pink boxes make the product pages look more attractive. Beside the larger image of the item are the detailed description, size availability and similar products.
Items are shipped domestically and internationally. Flat rate regular shipping on global orders is $45 AUD. Free shipping is available to domestic orders above $150. Returns and exchanges are accepted.
Verge Girl accepts payments through VISA, MasterCard and PayPal. Gift vouchers, only redeemable online, are available for purchase. Customers can buy vouchers between $1 to $1,000 AUD.