Erin Louise is a fashion label whose composition is “half manufactured and 100% designed on home soil.”

Erin Louise –  Online Shop Review

Visit Erin Louise

The woman behind the brand is Erin Lalor. She made her way into the fashion entrepreneurial scene at the age of 23, while working alongside prominent designers like Collette Dinnigan. Co-existing with Erin Louise‘s designer range is Luv Lou, which is launched 2011. Both brands are set to embody young Australian females who seek style alternatives that are unique and home-grown.

Erin Louise

Erin Louise’s online shop wows its guests with its clean, silver palette. Banners rest at the heart of the homepage, while the main menu lines up just beneath the header. Below the feature banner are advertorial images and new arrivals, along with the links to Erin Louise’s pages. The website makes use of Shopify’s platform, tweaked with a characteristic theme to match the brand’s individuality.

Navigation is easy; categories fall on a drop-down box upon the main links, which includes general sections such as “Tops”, “Bottoms” and “Accessories”. There is a particular link for the kids’ section, as well as skin care, in which Erin Louise infuses its store with products from Herbivore.

The catalogue offers an attractive gallery, with studio shots of women modelling the dresses on a gray, muted background. Each image has the title and pricing indicated underneath, and a pink button on its left corner which indicates if it is on sale. Guests will love the quick view option of the items, allowing them to take a peek at the product without leaving the page. The description, quantity and add-to-cart option makes this factor very helpful for eager buyers.

Items sold in the Erin Louise store are whimsical, Bohemian-inspired day to day pieces. Draped kimonos, lace-and-flower tees, maxi dresses and floral headbands are among the many highlights of the brand. Young girls from their mid-teens to women in their late twenties and early thirties will find something they’d like in the website.

Erin Louise offers local and international shipping, with Free Express delivery domestically for orders over $50. Global orders will receive their parcel with Australia Post. Returns and exchanges are only available in the online store. This service excludes items in the sale or promotional section. Payment options accepted are via PayPal, VISA and MasterCard.