Yarra Trail is an online womenswear shop launched in 1996 focusing on women in their 30’s.

Yarra Trail – Online Shop Review

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Yarra Trail focuses on providing apparel for females aged 35 and above, breaking away from the common demographic. Its tagline, “Make Life One Long Weekend”, reflects the products featured in the store, most of which are knitwear, jackets, basic wear and casual coordinates.

The company believes that the women of today are more of “a mindset than a specific demographic.” With this, Yarra Trail celebrates this state of mind by providing clothing alternatives that will fit a woman’s modern, relaxed and comfortable lifestyle.

Yarra Trail

Its website speaks a lot about its customers: Yarra Trail’s web presence is a straightforward, easy to use platform. The menu is convenient to navigate through; everything is categorized into clear links in a gray-coloured row just above the feature banner. Images are big and high-quality, while advertisements are draped in bold colours. Columns of links are featured on the footer.

Inside the Yarra Trail shop, users will enjoy screen-shopping with the large previews, complete with the pricing and the item’s label. Clicking on an item takes one to the product page, wherein product codes, size codes and additional images can be accessed. There’s a Care for Me tab stating the item’s materials. A delivery and returns tab showcase the methods on how one can have their items replaced or sent back when necessary. Sizing information is available for viewing and is measured in centimetres.

Yarra Trail caters to women who are employed and are epitomes of independence and confidence. Pricing is affordable to mid-range. The items are perfect for casual and corporate wear which buyers can easily mix and match with other pieces in their wardrobe. Most of the designs are made with minimalist colours and structured cuts to emphasize one’s best areas. Among the store‚Äôs best items are its collections of vests, patterned shirts and lounge jackets. Accessories like scarves are also available for purchase through the online shop.

Free standard shipping is available for Yarra Trail orders above AU$100 within Australia. International deliveries are available, with the shipping fee of AU$25. Refunds, exchanges and returns are welcomed.

This online store is based in Australia and is available through stockists David Jones, Myers and other local boutiques. Yarra Trail has also expanded its reach in New Zealand and South Africa.

Review overview
Product Range + Value
Website Design
Mobile Design

Yarra Trail Gallery