Mura Boutique – Online Shop Review
Launched on 2011, Mura Boutique, the young Australian fashion shop tags itself as a lover of “anything but ordinary”. Its website radiates with a fun, youthful glow, thanks to a rather handwritten header, responsive theme and easy-to-use navigation. The homepage greets you with large banners and block-image advertisements.
Products range from party dresses, playsuits, jackets, tops and bottoms, and beach essentials. Mura Boutique also sells affordable to mid-range priced accessories such as stack rings, necklaces and hats. A range of chic, urban footwear is also available through the store.
The brand aims toward the female demographic within their teens to late 20s. Its collection evokes a sassy, urban beach vibe incorporating a dash of bohemian.
Its gallery glows with large preview images shot in a studio or natural, beach setting. Items interchange with a different angle on mouse-hover. A distinct strip in the middle reveals if the item has already been sold out. Add to cart options are easily accessed through Mura Boutique’s main catalogue. However, users can opt to visit the product’s own page which reveals more of its description fit and care instructions. Hovering the mouse on the main image allows you to zoom into the picture to get a clearer, bigger view of the product.
One exciting item in the shop is the ‘Mystery Deal’ which offers a secret product which can be either a newly launched item or apparel chosen at random. Mura Boutique picks the product for the user, who is required to provide their size. A 3-pack sale item is provided in return.
Mura Boutique ships to Australia and to all countries. Domestic orders have a flat rate of $10 and free shipping on orders over $100. International orders have different ranges of shipping fees depending on the region. Free shipping is obtained upon ordering more than $150.
The online store accepts payment from VISA, MasterCard and PayPal. Gift vouchers are also available for purchase on site, ranging from $25 to $300. All prices are in Australian Dollars.
Returns are allowed on full priced items only. Instead of refunds, Mura Boutique offers credit notes. Other than its website, the brand also has stores in Sunshine Plaza, Indooroopilly and Noosa Civic Center.